What’s the purpose? Video marketing drives brand awareness, leads, and sales, so it’s no surprise that so many of our content marketing examples include videos. To help convert visitors into leads, Townsend repurposed and repackaged the content on their page into a guide. Use blogger outreach, paid ads, whatever is more convenient for you. Sharon Hurley Hall has been a professional writer for more than 25 years, and is certified in content marketing and email marketing. This could be in the form of ranked or unranked items as well as a best-of list. Shutterstock’s in the business of images, and it’s used its expertise to make a resource that everyone can use: a creative trends report. This time around, the company’s in the spotlight for using user-generated content to boost its brand on Instagram. Today he claims that “we literally answer every question a consumer could possibly have about buying a fiberglass pool.”. This will find journalists who’ve covered your topic before and might be worth reaching out to. Remember, stay within your unique niche, especially when you begin your content creation. That meant touring their manufacturing facilities and taking, uploading and hashtagging pictures. Anyway, a lot of his status and a strength and conditioning expert—and his more general reputation as a coach—comes as a result of his fantastic blogging. That’s why Strolleria put together a long-form buyers guide on how to buy a stroller. If you’re running content marketing campaigns, day in, day out, it can be hard to consistently come up with new ideas and keep the momentum going. Buffer focuses on quality work, and thanks to their dedication to quality, they have been able to grow into a multi-blog brand, sharing only the best content for readers to enjoy and share. Let’s start by covering how content marketing strategies are different for big and small companies. Additionally, I'll explain why each tactic was successful. Enter a few seed keywords to begin (e.g., food, recipes, whatever is relevant to your niche). They then present their research in varying forms, including blog posts, ebooks, infographics, and more. The challenge to solve is awareness not interest or conversion. Google looks at more than just website content when it comes to featured snippets. The others just provide helpful tips about how to manage acne—a major pain point that Platinum Skin Care products help solve. The brand’s always had a sense of humor in its TV ads, and that’s carried through to the Sit or Squat app. WP Engine, a managed hosting platform focused only on WordPress, knew they had a big challenge to overcome. What makes it brilliant is the fact that Coca-Cola has to do very little work as far as creating social images because their loyal fans do the majority of the work for them.Â. For us, creating a free backlink checker looks like the way forward, as many such tools get tons of organic traffic. From its quirky product names to its well known ethical values, the brand already resonates with its core audience. There's also an anchor-linked Table of Contents that allows for topic-based searches. Do the same thing in 2025, and I’m sure interest will have died down. People rarely just “sign up for newsletters,” so they offer a lead magnet. List-based articles are powerful opportunities to win Google's … You’re in luck! Curata is a content marketing software company based in Boston, MA. When you visit the Platinum Skin Care website you can take a quiz that helps you find the right products for you skin type and specific needs. You may also be interested in this article for more B2B lead generation strategies or this helpful post on 5 B2B email best practices you need to try. Learn the basics of segmentation, and then get practical tips to evolve your email marketing... Join 250,000 in-the-know marketers and get the latest marketing tips, tactics, and news right in your inbox. This blog provides general information and discussion about email marketing and related subjects. In June 2014, roughly one year before the launch of Superdrug’s campaign, an artist did much the same thing with a photo of her face. You may not notice it, but it's intended to help you and other readers make well-informed, confident decisions -- whatever those decisions may be. If you're looking to improve your content marketing skills, it's helpful to know what goes into creating content that both humans and search engines love. But another facet of Intrepid’s content marketing strategy is posting aspirational travel images from travelers on Facebook, interspersing that with its own content. And yet—it can be hard to do content marketing as a small business. Every single one of these examples relies on creating something of value (content) and promoting it to interested audiences (marketing). And most people who use it know it’s effective. (That’s the beauty of talking about topics that are so closely related to what you sell!). Content marketing can be daunting, especially for small business owners. Zendesk Alternative are on MySpace, Facebook, Bandcamp, YouTube, Reverbnation—basically, everywhere you’d find a real band. That’s what we do here at the Ahrefs blog, and our strategy is somewhat inspired by Buffer. After you’ve taken the time to brainstorm and then create some amazing content, it’s time to get it out there. Google additionally pulls content from YouTube, which is why it's important to optimize your video content accordingly. With these content marketing examples, you’re all set to wow your visitors with fresh, new ideas. That guide now ranks #3 for this term and gets ~21,000 highly-targeted organic visits per month. Your product should be your best marketing. On their blog, Imperfect Produce provides helpful content that teaches people how to cook with many of the vegetables they offer. This could be a definition or clear introduction to what this person is going to learn. One effective way to create a meaningful content offer is to repurpose and repackage pieces of content found on your website. If we were Superdrug, this could be something like “beauty” or “health.”. …how do you know what your audience is asking? Hit the “One article per domain” checkbox to make sure you see only one result from each site. With that said, we’ve compiled a go-to list of real-world content marketing examples to help marketing teams get started creating content that works. This was the case for Salesforce UK, which could have been a cautionary tale in content marketing examples. And they do talk about those things eventually. We use cookies to serve personalized content and targeted advertisements to you, which gives you a better browsing experience and lets us analyze site traffic. MTP comprises all open opportunities that have at least one qualifying marketing activity after the opportunity creation date. They then present their research in varying forms, including blog posts, ebooks, infographics, and more. Notice that only one of those emails is pushing for a sale. Blenders might not sound that interesting, but they become a heck of a lot more so when you put weird stuff in them. Given the high demand for content marketing, Scripted developed a marketplace for companies to find and hire writers for their content marketing efforts. What do those people want? Basically, it’s a non-chronological blog. Simple. And that’s what makes Platinum Skin Care such a great content marketing example. Thanks for reading this article – I hope you found it helpful. If you want to do content marketing like Platinum Skin Care (and get their 17% paid conversion rate), look for ways to segment your audience. Despite this challenge, SAP developed a customized content marketing strategy for 19 customer segments, while still maintaining a consistent look and feel. At the top of the page, there's a headshot of each expert next to their name. Google features these snippets in a box just before the number one organic search listing. NeoMam published this piece of content in July 2013, which, according to Google Trends, is the height of popularity for the topic at hand. Sharing through the channels where your audience already is will raise the chances of your content being spread, therefore amplifying it for greater reach.Â. Each of the resulting images and body types is vastly different—which was the entire point. Download Curata’s eBook: The Future of Search Engine Optimization: 5 Ways to Adapt Your Content for 2017 and make the most of the content you already have! Listen to journalists’ feedback and ideas, create your content, then promote via blogger outreach to all interested parties. One of the ways it shows that dedication is via an online publication known as The Search. But first, their content is fun. You'll also receive some of our best posts today. They asked female graphic designers from 18 different countries to retouch a photo of a woman to “make h… Content marketing is one of the most important acquisition channels for any business.

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